1. Your client manufactures beverages. Your task is to design a bottle label that will attract customers. There is an enormous variety of drink products on the market. These range from water, milk and juices to alcohol and sport drinks. You will need to consider what your client is selling and who your design is aimed at.
2. Look carefully at existing designs. Why do or don’t they work? How could you make them better? Your design must be for a non alcoholic beverage. Include the name of the product, what it is, list of contents (eg. water, sugar, fruit juice etc…), the address of the manufacturer, a bar code and maybe a story of the development of the product. You may use any text (font), images and special effects that you think will work. The bottle
label can be any shape, colour or style. Remember that it must be easily read and stand out amongst hundreds!
3. Find an empty bottle. It must not be alcohol. Choose the shape (must fit on the curved bottle surface). Develop some sketches in colour. Use Photoshop for any photographic work and finish the text in Canvas or similar Illustration application.
4. Presentation for assessment –
i. Find and draw an example of one existing design that you think works well. Sketches and plan.
ii. Using the computer, draw your sign design in colour. Remember it must be presented on a real bottle!
5. Quality of Customer Service
The packaging design and production of private labeling is complex and requires intense interaction between the customer and supplier. Communication and a culture of customer service excellence is a condition to the creation of an effective theme message and a successful event. Without a important commitment to customer service on the part of the supplier, the impact of the theme message will fail.
Choose a quality supplier to help increase and communicate your message and to create success for the corporate event.Look carefully at existing designs. Why do or don’t they work? How could you make them better? Your design must be for a non alcoholic beverage. Include the name of the product, what it is, list of contents (eg. water, sugar, fruit juice etc…), the address of the manufacturer, a bar code and maybe a story of the development of the product. You may use any text (font), images and special effects that you think will work. The bottle
label can be any shape, colour or style. Remember that it must be easily read and stand out amongst hundreds!.
The design and production of private labeling is complex and requires intense interaction between the customer and supplier. Communication and a culture of customer service excellence is a condition to the creation of an effective theme message and a successful event. Without a important commitment to customer service on the part of the supplier, the impact of the theme message will fail.
Niteax 