People, your company logo forms the face of your product or service; it is the picture that existing and potential customers associate with you. If you have been taking a look at your company’s logo and have started to think that it isn’t what you wanted, it could be time for a redesign. To save you the problems of starting from scratch, use these graphic design tops to provide your old one a brand new edge:
Strip it straight down – Why not take advantage of the fact that minimalism is the current ‘IT’ trend in graphic design and strip your logo right down to the bare basics? It not only looks good — it really works, too! If you are still unsure about whether or not this is the move for you, just keep in mind that simple design really are a lot easier to recognize than busier ones. If your present logo maker has a heap of elements crammed in, attempt toning it down a little.
Change the font – It is said that a change is as good as a holiday, and the exact same is true for graphic design. If you like your logo but are not able to tell what needs to change, swapping the font is really a really subtle way of doing this. Plenty of logos have been constructed with a serif font because it appeals to older audiences and also suggests that you want to be taken seriously. If your current audience is a bit younger, however , you could swap over to a sans-serif débouchent sur.
Simplify the design – Before you start yelling at us about how here is very similar to the first one, let us just say that this is the time to think about a completely new graphic design. If your existing logo is extremely occupied and generic, you should try breaking the design down and dealing with it until you come out with something that is a little more unique. An advanced logo also shows that you’re moving with the times.
Affect the colours – People tend to associate colours with specific emotions, feelings and even objects. For example , blue is often regarded as being welcoming, red as feisty or energetic, along with green as natural. Changing the colours used in your own logo could prove to be a subtle or a drastic change, however it could be exactly what your logo needed to generate success. You just need to stand out from the crowd a little more.
At the end of the day, it is important to keep in mind that redesigning your company’s logo is actually a very timely point. As long as you are sure that you are making the right decision, you must think of how the above graphic design tips can give your logo which edge it has been lacking all these years, hopefully pulling in much more customers with its unique look.
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